What is trademark?
Trademark is the registration of any name, logo or slogan used to identify a company, a product or a service. Trademark is an intellectual property and allows the public to identify your company, distinguishing you from other companies.
Why is trademark registration important?
By registering your company’s name, logo or slogan, you guarantee that only and exclusively your company can use it, building your visual identity and brand value.
How is the trademark registration done?
The registration must be done with government entities in each country where the brand, logo or slogan will be registered. Annual taxes must be paid in order to secure the name and logo exclusivity.
How is the trademark registration in the USA?
The entity responsible for trademark registration in the USA is the United States Patent and Trademark Office. The trademark registration must be renewed every 5 years and is valid permanently.
What is the timescale for the trademark registration process?
The American trademark registration process can take up to 2 years for the final approval.
For further information on trademark registration in the USA, please contact us.
